HELLO,
Since 2008, we’ve been crafting impactful consumer engagement strategies for our clients, and we haven’t looked back since. Our seamless integration of online and offline projects blends creativity with one clear objective: driving revenue growth.
A strategic alliance
KPMG, the global leader in business services, has enhanced its portfolio by introducing the ORGANICA methodology. Through this partnership, KPMG is expanding its presence in the digital marketing sector, supporting industrial and consumer companies in 143 countries to design and implement integrated marketing strategies.
This strategic alliance combines KPMG’s deep analytical and market insights with ORGANICA advanced tracking and conversion solutions tailored to consumer needs, creating a synergy that delivers innovative, effective marketing solutions on a global scale.
THE EVOLUTION OF THE BEHAVIORAL MODEL
MESSY MIDDLE
Consumer behavior has changed, and people now make decisions in new ways.
Google’s latest funnel model, the Messy Middle, is complex and interactive: from the initial trigger to the moment of purchase, the consumer journey is no longer linear but rather a tangled web of touchpoints, influenced by various cognitive biases. As a result, all communication strategies must be redefined to adapt to this evolving landscape.
Source: Google
Behavioral Context.
Be Where the People Are!
Our proprietary AI-powered methodology, a workflow with algorithms for analysis and a tracking platform, was specifically developed for the Google Messy Middle.
It allows us to map user need states and integrate media (multichannel planning), content (ideation and production), and activations (social media and events) based on specific behavioral models (Personas)
ORGANICA
BUSINESS UNITS
Our proprietary methodology (OBDP platform and algorithms) connects the dots between media (multi-channel planning), content (creation and production), and activations (social and events) all based on specific behavioral models (Personas).
It’s about being exactly where your audience is.
And we do it all with 5 fully integrated units.
This is Organica Group.
