{"id":1546,"date":"2024-09-25T16:15:35","date_gmt":"2024-09-25T16:15:35","guid":{"rendered":"https:\/\/www.organicagroup.it\/?page_id=1546"},"modified":"2025-12-11T17:50:04","modified_gmt":"2025-12-11T17:50:04","slug":"organica-group-data-and-tech","status":"publish","type":"page","link":"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/","title":{"rendered":"Organica Data and Tech"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1549″ bg_image_phone=”3226″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” full_height=”yes” columns_placement=”top” scene_position=”center” top_padding=”2%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”clip-path” clip_path_animation_type=”scroll” clip_path_animation_applies=”default” clip_path_start_top_desktop=”0″ clip_path_start_bottom_desktop=”0″ clip_path_start_left_desktop=”0″ clip_path_start_right_desktop=”0″ clip_path_end_bottom_desktop=”4%” clip_path_end_left_desktop=”4%” clip_path_end_right_desktop=”4%” clip_path_start_roundness=”0″ clip_path_end_roundness=”20px” animation_trigger_offset=”0.00,50.00″ animation_trigger_origin=”top” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”200px” custom_height_tablet=”150px” custom_height_phone=”20px”][vc_column_text css=”” text_direction=”ltr”]\n

Turning
\ndata into
\ndigital wins<\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default” max_width=”550px”]\n

Behavioral Mapping and Funneling to Optimize Your Digital Strategy<\/strong><\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”20px” custom_height_tablet=”20px” custom_height_phone=”0px”][nectar_cta btn_style=”text-reveal-wave” heading_tag=”h5″ border_radius=”40″ button_color=”default” text_color=”#ffffff” text_color_hover=”#ffffff” button_border_color=”#ffffff” button_border_color_hover=”#ffffff” button_border_thickness=”2px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inline-block” display_phone=”inline-block” icon_family=”none” position_phone=”absolute” link_text=”DISCOVER MORE” url=”#dataandtech” padding_top=”15″ padding_bottom=”15″ padding_left=”20″ padding_right=”20″ margin_right=”20″][divider line_type=”No Line” custom_height=”20px” custom_height_tablet=”20px” custom_height_phone=”20px”][divider line_type=”No Line” custom_height=”40px” custom_height_tablet=”40px” custom_height_phone=”40px”][divider line_type=”No Line” custom_height=”40px” custom_height_tablet=”40px” custom_height_phone=”40px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fafafa” scene_position=”center” top_padding=”10%” bottom_padding=”8%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”-2″ overflow=”visible” id=”dataandtech” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”10%” bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”3215″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”300px” max_width_custom_tablet=”300px” max_width_custom_phone=”200px”][divider line_type=”No Line” custom_height=”50px” custom_height_tablet=”50px” custom_height_phone=”50px”][vc_row_inner disable_element=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”40px” translate_y=”-50%” translate_x=”50%” text_align=”left” row_position=”absolute” row_position_tablet=”inherit” row_position_phone=”inherit” top_position_desktop=”0″ right_position_desktop=”0″ min_width_desktop=”175″ overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs” column_padding_type=”default”][image_with_animation image_url=”378″ image_size=”full” animation_type=”looped” loop_animation=”rotate” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” image_loading=”skip-lazy-load” max_width=”custom” translate_x_desktop=”-250″ el_class=”dark-filter” max_width_custom=”175″ margin_top=”30px” zindex=”-1″][\/vc_column_inner][\/vc_row_inner][nectar_highlighted_text color_type=”regular” highlight_color=”#121212″ text_color=”#fafafa” style=”full_text” highlight_expansion=”default” text_direction=”default”]\n

From vertical funnels to behavioral mapping: we turn data into winning strategies that hit at the right moment.<\/em><\/h3>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”padding-5-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]8 years ago, we realized that traditional vertical funnels were no longer effective.\u2028We shifted our focus to the needs-states, consumption moments, and micro-moments. With an international team of researchers, analysts, digital specialists, and developers, we developed a proprietary methodology that integrates A.I. and advanced algorithms. This became the game-changer, getting us to where people actually are.[\/vc_column_text][vc_column_text css=”” text_direction=”default”]We embraced Google’s ‘Messy Middle’ and turned it into our playground. Every project we craft starts with a deep behavioral mapping of users and a sharp analysis of their needs-states, identifying competitive opportunities and delivering strategies that hit right where they\u2019re needed. Straightforward.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#121212″ bg_image=”2079″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”10%” bottom_padding=”10%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” top_padding_tablet=”10%” bottom_padding_tablet=”10%” top_padding_phone=”10%” constrain_group_5=”yes” bottom_padding_phone=”10%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”-1″ overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ color_overlay_2=”#000000″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_color=”#ffffff” shape_divider_position=”top” shape_divider_height=”10%” bg_image_animation=”clip-path” clip_path_animation_type=”scroll” clip_path_animation_applies=”default” clip_path_start_left_desktop=”90px” clip_path_start_right_desktop=”90px” clip_path_end_left_desktop=”0″ clip_path_end_right_desktop=”0″ clip_path_start_roundness=”20px” clip_path_end_roundness=”0″ animation_trigger_offset=”0.00,50.00″ animation_trigger_origin=”top” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”.vc_custom_1729765139334{margin-top: 0px !important;margin-bottom: 0px !important;}” text_direction=”default”]\n

Data & Tech<\/h3>\n

Services<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”100px” custom_height_tablet=”0″ custom_height_phone=”0″][\/vc_column][vc_column column_padding=”padding-5-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”100px” custom_height_tablet=”0″ custom_height_phone=”0″][vc_column_text css=”” text_direction=”default”]Digital behavioral mapping of users cross-country using our proprietary data-driven Organica\u2122 methodology[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”30px” custom_height_tablet=”30px” custom_height_phone=”30px”][vc_column_text css=”” text_direction=”default”]Competitor \/ Trend \/ Market analysis[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”30px” custom_height_tablet=”30px” custom_height_phone=”30px”][vc_column_text css=”” text_direction=”default”]Performance \/ UX \/ UI analysis[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”30px” custom_height_tablet=”30px” custom_height_phone=”30px”][vc_column_text css=”” text_direction=”default”]Behavioral analysis and clustering (funnel development & CRO)[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”30px” custom_height_tablet=”30px” custom_height_phone=”30px”][vc_column_text css=”” text_direction=”default”]Development of integrated digital strategies (organic & paid) & KPI[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”30px” custom_height_tablet=”30px” custom_height_phone=”30px”][vc_column_text css=”” text_direction=”default”]Analytics setup[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”30px” custom_height_tablet=”30px” custom_height_phone=”30px”][vc_column_text css=”” text_direction=”default”]KPI dashboard & monitoring[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”30px” custom_height_tablet=”30px” custom_height_phone=”30px”][vc_column_text css=”” text_direction=”default”]Development of digital platforms (DB\/Website\/App)[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default” animate=”yes” custom_height=”30px” custom_height_tablet=”30px” custom_height_phone=”30px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1968″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” top_margin=”-100px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”0″ overflow=”visible” class=”vc_hidden-sm vc_hidden-xs” color_overlay=”#000000″ color_overlay_2=”#000000″ advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”clip-path” clip_path_animation_type=”scroll” clip_path_animation_applies=”default” clip_path_start_left_desktop=”60px” clip_path_start_right_desktop=”60px” clip_path_end_left_desktop=”60px” clip_path_end_right_desktop=”60px” clip_path_start_roundness=”20px” clip_path_end_roundness=”20px” animation_trigger_offset=”0.00,98.00″ animation_trigger_origin=”top” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin=”-1%” right_margin=”-1%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][milestone heading_inherit=”h2″ symbol_position=”before” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”2000″ subject=”Millions Micromoments Identified” symbol=”+”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][milestone heading_inherit=”h2″ symbol_position=”before” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”300″ subject=”Brand Analysis” symbol=”+”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][milestone heading_inherit=”h2″ symbol_position=”before” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”50″ subject=”Market Mapping” symbol=”+”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1968″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” top_padding_tablet=”4%” constrain_group_3=”yes” bottom_padding_tablet=”4%” top_padding_phone=”4%” constrain_group_5=”yes” bottom_padding_phone=”4%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”vc_hidden-lg vc_hidden-md” color_overlay=”#000000″ color_overlay_2=”#000000″ advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” left_margin=”-1%” right_margin=”-1%” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][milestone heading_inherit=”h2″ symbol_position=”before” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”2000″ subject=”Millions Micromoments Identified” symbol=”+”][milestone heading_inherit=”h2″ symbol_position=”before” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”300″ subject=”Brand Analysis” symbol=”+”][milestone heading_inherit=”h2″ symbol_position=”before” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Default” milestone_alignment=”default” number=”50″ subject=”Market Mapping” symbol=”+”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”vc_hidden-sm vc_hidden-xs” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”50px” custom_height_tablet=”20px” custom_height_phone=”20px”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1549″ bg_image_phone=”3226″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” full_height=”yes” columns_placement=”top” scene_position=”center” top_padding=”2%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”clip-path” clip_path_animation_type=”scroll” clip_path_animation_applies=”default” clip_path_start_top_desktop=”0″ clip_path_start_bottom_desktop=”0″…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1546","page","type-page","status-publish"],"yoast_head":"\nOrganica Data and Tech - Organica Group<\/title>\n<meta name=\"description\" content=\"8 years ago, we realized that traditional vertical funnels were no longer effective\u2028We shifted our focus to the needs-states...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organica Data and Tech - Organica Group\" \/>\n<meta property=\"og:description\" content=\"8 years ago, we realized that traditional vertical funnels were no longer effective\u2028We shifted our focus to the needs-states...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"Organica Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T17:50:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/organica-group-data-and-tech\\\/\",\"url\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/organica-group-data-and-tech\\\/\",\"name\":\"Organica Data and Tech - Organica Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/#website\"},\"datePublished\":\"2024-09-25T16:15:35+00:00\",\"dateModified\":\"2025-12-11T17:50:04+00:00\",\"description\":\"8 years ago, we realized that traditional vertical funnels were no longer effective\\u2028We shifted our focus to the needs-states...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/organica-group-data-and-tech\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/organica-group-data-and-tech\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/organica-group-data-and-tech\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Organica Data and Tech\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/\",\"name\":\"Organica Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organicagroup.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Organica Data and Tech - Organica Group","description":"8 years ago, we realized that traditional vertical funnels were no longer effective\u2028We shifted our focus to the needs-states...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/","og_locale":"en_US","og_type":"article","og_title":"Organica Data and Tech - Organica Group","og_description":"8 years ago, we realized that traditional vertical funnels were no longer effective\u2028We shifted our focus to the needs-states...","og_url":"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/","og_site_name":"Organica Group","article_modified_time":"2025-12-11T17:50:04+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/","url":"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/","name":"Organica Data and Tech - Organica Group","isPartOf":{"@id":"https:\/\/www.organicagroup.it\/en\/#website"},"datePublished":"2024-09-25T16:15:35+00:00","dateModified":"2025-12-11T17:50:04+00:00","description":"8 years ago, we realized that traditional vertical funnels were no longer effective\u2028We shifted our focus to the needs-states...","breadcrumb":{"@id":"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.organicagroup.it\/en\/organica-group-data-and-tech\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organicagroup.it\/en\/"},{"@type":"ListItem","position":2,"name":"Organica Data and Tech"}]},{"@type":"WebSite","@id":"https:\/\/www.organicagroup.it\/en\/#website","url":"https:\/\/www.organicagroup.it\/en\/","name":"Organica Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organicagroup.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.organicagroup.it\/en\/wp-json\/wp\/v2\/pages\/1546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organicagroup.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.organicagroup.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.organicagroup.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organicagroup.it\/en\/wp-json\/wp\/v2\/comments?post=1546"}],"version-history":[{"count":171,"href":"https:\/\/www.organicagroup.it\/en\/wp-json\/wp\/v2\/pages\/1546\/revisions"}],"predecessor-version":[{"id":6329,"href":"https:\/\/www.organicagroup.it\/en\/wp-json\/wp\/v2\/pages\/1546\/revisions\/6329"}],"wp:attachment":[{"href":"https:\/\/www.organicagroup.it\/en\/wp-json\/wp\/v2\/media?parent=1546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}