CLIENT
CONSORZIO MORTADELLA BOLOGNA
YEAR
2021 – Today
A big rebranding project that included 3 commercials, a new website, a social media strategy and live events.
The whole project centers around the concept of “enjoying life”, thus the payoff “Godersi la vita, dal 1661”, a key point in the Bolognese lifestyle. This concept is portrayed in all platforms of the consortium, with a design and wording that is deeply connected to Mortadella Bologna IGP’s city of birth, with words like “bazza”, “dimondi”, “taffiare” and more that come from Bologna’s native way of speaking.
