CLIENT
Lavazza
YEAR
2013
MARKET
Global Market Project
A corporate website that serves as an integrated, flexible ecosystem adaptable to both global and local needs. The platform ensures usability tied to consumption occasions while fostering strong product interaction. It features six main channels: At Home, Away from Home, At Office, Coffee Passion, Lavazza World, and The Italian Experience, along with an e-commerce section for easy purchasing. Designed to promote community, branded content, UGC, and social media interaction, the website is available in eight languages across 16 countries, enhancing its global reach and accessibility.
