CLIENT
Pastificio Giovanni Rana
YEAR
2018
MARKET
Italian Project Market
This campaign launched a unique product: a ready-to-eat “schiscetta” crafted with the quality ingredients typical of Giovanni Rana. Key elements included a dedicated landing page and a manifesto video, alongside a widespread OOH campaign in iconic locations throughout Milan, the birthplace of the term “schiscetta.” This multi-faceted approach aimed to create buzz and connect with consumers through the brand’s authentic Italian heritage.
