CLIENT
Cademartori
YEAR
2013-2017
MARKET
ITALIAN MARKET PROJECT
The campaign revived the iconic “Cademartori però” claim from the ’80s, promoting authenticity over trends. Featuring celebrities like Diego Abatantuono and Michelin-starred chefs such as Igles Corelli, the initiative used a humorous tone to showcase the brand’s high-quality products. A new website, Facebook fan page, and unconventional recipe video format invited audiences to enjoy genuine experiences while celebrating good food and life.
