Lavazza
2010-2011
CEEU REGION PROJECT
A global community initiative where users celebrate Italian culture through Lavazza coffee. This digital platform collects stories and personal content from Italians and international fans alike. Over 2 years, 4 Continents and 8 episodes, people worldwide shared their dreams of Italy, while Italians responded with personal insights, each episode ending with a Lavazza Coffee.
Behavioral Mapping
and Funneling
to Optimize Your
Digital Strategy
Digital behavioral mapping of users cross-country using our proprietary data-driven Organica™ methodology
Competitor / Trend / Market analysis
Performance / UX / UI analysis
Behavioral analysis and clustering (funnel development & CRO)
Development of integrated digital strategies (organic & paid) & KPI
Analytics setup
KPI dashboard & monitoring
Development of digital platforms (DB/Website/App)
Data-Driven
Content Strategy
and Production
That Converts
Production and post-production of multimedia content (video, photo, text) across channels (Digital, Meta, Google, TikTok) using “data-driven” Organica™ proprietary methodology
Ideation and development of consumer engagement platforms (Acquisition & Loyalty)
Ideation and creation of multi-channel Digital ADV (Digital, Meta, Google, TikTok)
Content & storytelling analysis (SEO)
UI/UX design
Optimizing Digital
Performance with
Integrated Social
Media Management
Multi-country community management in multiple languages
Development of differentiated multi-country/multi-channel engagement strategies (Meta, Google, TikTok)
Development of “data-driven” Digital Editorial Plans (Organica™ proprietary methodology)
Influencer marketing management
Sentiment & brand reputation analysis
KPI analysis & reporting
AI-Driven Media
Performance
and Advertising
Optimizationn
Organica Behavioural Data Platform™: advanced proprietary system for Tracking & Analytics for Behavioral Media
Buying and planning of cross-channel ADS campaigns (Programmatic, Google, Meta, and TikTok)
Digital ADV clustering & optimization
Data & KPI visualization (Dashboarding)
Strategy and Creation
of Engagement
Through Physical
and Digital Events
Organization and production of large events, fairs & roadshows (pop-ups)
Advanced logistics (Truck Hospitality)
Live streaming production
On-field & guerrilla Consumer Engagement platform activation
Digital showrooms & interactive brand experiences
Behavioral Mapping and Funneling
to Optimize Your Digital Strategy
Digital behavioral mapping of users cross-country using our proprietary data-driven Organica™ methodology
Competitor / Trend / Market analysis
Performance / UX / UI analysis
Behavioral analysis and clustering (funnel development & CRO)
Development of integrated digital strategies (organic & paid) & KPI
Analytics setup
KPI dashboard & monitoring
Development of digital platforms (DB/Website/App)
Data-Driven Content Strategy
and Production That Converts
Production and post-production of multimedia content (video, photo, text) across channels (Digital, Meta, Google, TikTok) using “data-driven” Organica™ proprietary methodology
Ideation and development of consumer engagement platforms (Acquisition & Loyalty)
Ideation and creation of multi-channel Digital ADV (Digital, Meta, Google, TikTok)
Content & storytelling analysis (SEO)
UI/UX design
Optimizing Digital Performance with
Integrated Social Media Management
Multi-country community management in multiple languages
Development of differentiated multi-country/multi-channel engagement strategies (Meta, Google, TikTok)
Development of “data-driven” Digital Editorial Plans (Organica™ proprietary methodology)
Influencer marketing management
Sentiment & brand reputation analysis
KPI analysis & reporting
AI-Driven Media Performance
and Advertising Optimizationn
Organica Behavioural Data Platform™: advanced proprietary system for Tracking & Analytics for Behavioral Media
Buying and planning of cross-channel ADS campaigns (Programmatic, Google, Meta, and TikTok)
Digital ADV clustering & optimization
Data & KPI visualization (Dashboarding)
Strategy and Creation of Engagement
Through Physical and Digital Events
Organization and production of large events, fairs & roadshows (pop-ups)
Advanced logistics (Truck Hospitality)
Live streaming production
On-field & guerrilla Consumer Engagement platform activation
Digital showrooms & interactive brand experiences
Behavioral Mapping
and Funneling to Optimize
Your Digital Strategy
Mapping and analyzing user “need states” to understand target audience requirements.
Competitor benchmarking.
Research trend analysis and identifying brand positioning opportunities.
Advanced audience segmentation based on behavioral data.
Continuous monitoring and optimization of SEO strategies.
Developing personalized content strategies.
UX/UI performance evaluation across digital touchpoints to enhance user experience.
Data-Driven
Content Strategy and
Production That Converts
Production and post-production of multimedia content (video, photo, text) across channels (Digital, Meta, Google, TikTok) using “data-driven” Organica™ proprietary methodology
Ideation and development of consumer engagement platforms (Acquisition & Loyalty)
Ideation and creation of multi-channel Digital ADV (Digital, Meta, Google, TikTok)
Content & storytelling analysis (SEO)
UI/UX design
Optimizing Digital
Performance with Integrated
Social Media Management
Multi-country community management in multiple languages
Development of differentiated multi-country/multi-channel engagement strategies (Meta, Google, TikTok)
Development of “data-driven” Digital Editorial Plans (Organica™ proprietary methodology)
Influencer marketing management
Sentiment & brand reputation analysis
KPI analysis & reporting
AI-Driven Media
Performance and
Advertising Optimization
Organica Behavioural Data Platform™: advanced proprietary system for Tracking & Analytics for Behavioral Media
Buying and planning of cross-channel ADS campaigns (Programmatic, Google, Meta, and TikTok)
Digital ADV clustering & optimization
Data & KPI visualization (Dashboarding)
Strategy and Creation
of Engagement Through
Physical and Digital Events
Organization and production of large events, fairs & roadshows (pop-ups)
Advanced logistics (Truck Hospitality)
Live streaming production
On-field & guerrilla Consumer Engagement platform activation
Digital showrooms & interactive brand experiences
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